Lil Helper was founded by university buddies Mohammed Gandhi and Nader Abu El Samid in 2011 and is based in Toronto, Canada. Both of us have a bachelors and masters in aerospace engineering but only one is an aspiring CK model (yes it’s Mohammed) while the other one has a face for radio (no names necessary).
Lil Helper is an experiment. Maybe even an accident.
Technically, on paper, we shouldn’t exist. We should have folded years ago. We persisted, somehow survived. When Nader and I started LH, it was to produce cloth diapers. Yes, we wanted to make a dent on society. Yes, we wanted to do more than just move products for a profit. But the impetus was to start a business so I could eventually quit being miserable at my day job as an Aircraft Performance Engineering Analyst (wake up!!) at Bombardier Aerospace.
In the course of running Lil Helper, we realised that business doesn’t have to be just transactional. As a business we need to turn a profit, but we can do it in a way that is good in the long run for both you and me. So we treat our patrons like individuals. Like human beings. That means we listen, we talk and we empathise.
Making quality products, selling it at a reasonable price and then providing customer service like you bought a small aircraft, is part of the business model that treats each customer as a patron, not an order number. We make things better by making better things, a phrase that I have lifted from Seth Godin.
I think of this business model as Kind Capitalism
Kind to your colleagues. Kind to your patrons. Kind to your suppliers. Kind to every person who happens to cross your path.
The Capitalism part is where we are afforded the privilege to have these interactions through the process of conducting a business for profit. LH allows folks like us to make a living doing what we love by serving folks like you.
The fact that we make reusable products that help reduce a growing family’s carbon footprint and is just coincidental to the mission of our business.
If you happened to call us and heard an accent on the other line – rest assured, we haven’t outsourced our customer service to India – it’s just me. Apart from manning the phone at Lil Helper, I also baby-sit my lovely daughter, Zara, and upon gentle persuasion carefully critique the wonderful cooking of Sophia, my beautiful and talented wife.
You can reach me at: firstname.lastname@example.org
Nader Abu El Samid
I’m an aerospace engineer by profession, and have worked most of life after high school solving major technical issues for some of Canada’s most influential companies. What drives me more than anything though is finding ways to tie business together with a worthy cause. Away from work, I love travelling, and one goal of mine is to visit every country on the planet.
You can reach me at: email@example.com
Amanda is a teacher and mom of two from small-town Ontario. When she isn’t struggling to keep up with her boys, you can find her reading, crocheting, or writing poop-jokes for our website, emails, and blog.
Anya is a Filipino multi-disciplinary artist who is passionate about exploring different art mediums & techniques. She is a child who loves anything cute & interactive! Making adorable designs and collaterals for Lil Helper is something she enjoys.
Ariel joined the Lil Helper family in 2018 as a new mom who fell in love with a cloth diapering company. These days you can find her wrangling her 3 kids, dog and 3 cats and moonlighting as the Social Media, Sales and Marketing Manager.
Charlene first heard of Lil Helper in 2017 and purchased her first day pack before her son was even born. In 2020, her dreams came true! She became a working member of the dream squad and is now design project manager. She feels so incredibly lucky to have found this wonderful and loving family!
Dez started cloth diapering her daughter in 2019. Her enthusiasm for Lil Helper led her to a position with the Delight Team in 2020 where she enjoys interacting with you, our Lil Helper family members. She also assists in our Social Media department.
Heather is a mom of two who began cloth diapering in 2018. She dabbles in social media and marketing, writing for the blog and rallies fellow ambassadors to help spread the word about Lil Helper in her role as Chief Evangelist.
Jay is a licensed teacher, born & raised in Camiguin, Philippines. He turned out to be a Social Media coordinator for nearly 5 years, then joined Lil Helper in July 2021. He is responsible for social media engagement, warehouse coordination, and as the bubbly delight support representative.
Josh is Lil Helper’s chief “Everything Else” officer. He supports in realizing Uncle Mo’s goals, dreams, and aspirations for Lil Helper through fluidity in the day-to-day business operations.
Junice is a Manila-based Illustrator but basically lives in the world of pixels. She helps fill the Lil Helper world with her creative prints and designs. Takes pleasure in seeing her fun illustrations turn into fun experiences, and that's pretty much it really.
Katrina fell in love with Lil Helper in 2017 when she began cloth diapering her son, she was lucky enough to join the team in 2018. Now she is a work from home mom of two, responsible for running the customer service team and also pops into the sales and marketing team from time to time! If you have ever called the 1-877 line, Katrina would have been the one you have the pleasure of chatting with.
With 3 beautiful teenage daughters, Lubna was blessed with a son after 10 years. Feeling like a new mom all over again, she connected with the community of new mothers on Facebook and discovered Lil Helper. She joined the Lil Helper family in 2020 and has been a Warehouse Ninja ever since. So if you ever wonder how so many Lil Helper items can fit in small boxes perfectly, she’s probably the Tetris master that packed your order.
Najmi joined Lil Helper in 2020 and works at the warehouse. She has three beautiful kids, ages 18,16,14 and is married to a great husband.