Our Story

Lil Helper was founded by university buddies Uncle Mo and Nader in 2011 and are based in Toronto, Canada. Both have a bachelors and masters in aerospace engineering but only one is an aspiring CK model (yes it’s Uncle Mo) while the other has a face for radio (no names necessary).

Uncle Mo

If you happened to call us and heard an accent on the other line – rest assured, we haven’t outsourced our customer service to India – it’s just me. Apart from manning the phone at Lil Helper, I also care for my lovely daughter, Zara, and upon gentle persuasion carefully critique the wonderful cooking of Sophia, my beautiful and talented wife.

You can reach me at: unclemo@lilhelper.ca

Sophia

Co-founder, Operator & Growth Strategist at Lil Helper. Equal parts a creative and analyst, but form does always follow function! Between myself and Mohammed, we have one human offspring, one four-legged, and multiple business babies including Lil Helper & ChildBeWild across our 17 years (and counting) marriage.

Reach me at: sophia@lilhelper.ca

Josh

Josh is Lil Helper’s chief “Everything Else” officer. He supports in realizing Uncle Mo’s goals, dreams, and aspirations for Lil Helper through fluidity in the day-to-day business operations.

Junice

Junice is an Illustrator and basically lives in the world of pixels. She helps fill the Lil Helper world with her creative prints and designs. She takes pleasure in seeing her fun illustrations turn into fun experiences.

Heather

Heather is a mom of two who began cloth diapering in 2018. She dabbles in social media and marketing, writing for the blog and rallies fellow ambassadors to help spread the word about Lil Helper in her role as Chief Evangelist.

Caitlin

Caitlin is a social worker and preschool teacher turned cloth diaper fanatic. As she grew into her role as a stay-at-home mom she also grew her role at Lil Helper from customer to ambassador to blog writer. Now she spends her time managing the Lil Helper blog, coordinating outreach, supporting Ambassadors, and chasing her girls around.

Sheryl

With over 10 years strong experience in customer service, Sheryl brings wealth of expertise in delivering exceptional client support and delightful relationships. She also takes pride in being a devoted aunt to a charming nephew. This adds a personal touch to her commitment to excellence.

Amanda

Amanda is a teacher and mom of two from a small town in Ontario. When she isn’t struggling to keep up with her boys, you can find her reading, crocheting, or writing poop-jokes for our website, emails, and blog.

Our Mission - Fun

We are cheerful folks. Everything we do has an underlying element of fun attached to it, with a sprinkle of joy added in. A cheeky little detail on our cloth diapers might make you forget that you are cleaning a 3 Alarm Poonami, or a beautiful quote on our HyPs might make your PMS cramps a bit more bearable. Our packaging might have words that lighten up your day. Our website is designed to talk to you like an old friend. Our FB and IG news feeds don’t pontificate on politics or world events, except maybe to poke fun at it. We want to be a little corner of the internet where you come to cheer up.

Our Mission – Functionality

Everything we design is made with the specific purpose of making your life a tad bit simpler. All our products can be used for multiple things. And for you to use our stuff everyday, they have to be durable. The materials that we use, the way we construct our products, the added functionality, all scream one thing - HIGH QUALITY. There are people who are still using things we made a decade ago. While others have resold their investments and recouped more than half of their money.

Since we intend for you to use our products for years and pass it on to others after you are done, our prints and colours are designed to be evergreen. No licensed characters and no fads. And almost everything we make is gender neutral.

Our Mission – Family

We strive to be excellent to our patrons (YOU!), our co-workers, and the environment in general. When we introduced HyPs, our menstrual wear - we made it for all people who menstruate, as there are folks who are transitioning that have a need for these products. Our Baby Do Better program subsidizes essentials for families who are going through a rough time. Almost the entire LH team consists of current LH patrons, actual paying customers who choose to work with us, so they can serve our new patrons exactly the same way they were served. We are continuously trying to reduce the packaging of our products and ship our orders in the smallest box possible to cut out waste. We have products made from scraps destined for the landfill- like our T-shirt wipes and the PUL on Tank Inserts.